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AVE (average variance extracted) value.
| Variables | AVE | Critical valuea | Result |
|---|---|---|---|
| Organization Performance | 0.71 | >0.5 | Valid |
| Sales Management Control | 0.618 | >0.5 | Valid |
| Organizational Citizenship Behavior | 0.595 | >0.5 | Valid |
| Leadership Model | 0.555 | >0.5 | Valid |
| Digital Transformation | 0.522 | >0.5 | Valid |
A critical value of 0.50 shows a good convergent validity.
