Table 2.

Variable definitions and assignments.

Variable classification	Variable definitions and assignments
Dependent variables	Attitude scores in the consumer role
	Attitude scores in the citizen role
	Attitude scores for the consumer-citizen gap (calculated as Attitude scores in the consumer role minus Attitude scores in the citizen role)
Independent variables	Gender: Male = 0, Female = 1
	Age: 18–20 years = 1, 21–30 years = 2, 31–40 years = 3, 41–50 years = 4, 51–60 years = 5, 61–70 years = 6
	Education: Junior middle school and below = 1, High school = 2, Junior college = 3, Undergraduate = 4, Postgraduate = 5
	Monthly household income: < US $500 = 1, US $501–1000 = 2, US $1001–1500 = 3, US $1501–2000 = 4, > US $2000 = 5
	Area of residence: Urban area = 0, Rural area = 1
	Occupation: Unemployed = 1, Student = 2, Farmer = 3, Self-employed = 4, Employed = 5, Retired = 6
Fixed effects	Region: North China = 1, Northeast China = 2, East China = 3, South Central China = 4, Southwest China = 5, Northwest China = 6