. 2024 Mar 18;14:6426. doi: 10.1038/s41598-024-57280-y

Table 5.

Results of comparing the dual role attitudes across three dimensions.

Dimension	Role	Mean ± SD	Median	Comparison
Overall	Consumer	58.49 ± 4.871	59.00	Z = − 3.382, P = 0.001
Overall	Citizen	58.47 ± 4.573	59.00	Z = − 3.382, P = 0.001
Affective component	Consumer	19.69 ± 3.365	20.00	Z = − 0.396, P = 0.692
Affective component	Citizen	19.89 ± 2.266	20.00	Z = − 0.396, P = 0.692
Cognitive component	Consumer	18.49 ± 2.532	19.00	Z = − 9.163, P < 0.001
Cognitive component	Citizen	17.64 ± 2.547	18.00	Z = − 9.163, P < 0.001
Behavioral component	Consumer	20.31 ± 2.836	20.00	Z = − 10.683, P < 0.001
Behavioral component	Citizen	20.93 ± 2.988	21.00	Z = − 10.683, P < 0.001