Table 7.

Results of the linear regression analysis.

Variable	Model 1 (Consumer role)				Model 2 (Citizen role)
	B	SE	t	P	B	SE	t	P
Gender	6.986***	0.529	13.21	< 0.001	0.980	0.524	1.87	0.061
Age	− 0.264	0.554	− 0.48	0.633	0.600	0.544	1.10	0.270
Education	5.002***	0.296	16.92	< 0.001	3.408***	0.291	11.71	< 0.001
Monthly household income	3.920***	0.192	20.42	< 0.001	2.318***	0.191	12.14	< 0.001
Area of residence	− 2.240***	0.217	− 10.34	< 0.001	− 1.408***	0.216	− 6.52	< 0.001
Occupation	0.446	0.320	1.39	0.164	0.260	0.318	0.82	0.430
Constant	46.481***	0.693	67.07	< 0.001	50.662***	0.682	74.28	< 0.001

*P < 0.05, **P < 0.01, and ***P < 0.001.