TABLE 2.

Summary of identified needs and recommendations.

Identified need arising from the results	Recommendation	Supporting data sources
WorldBDDay primarily engaged organizations already working in the birth defects field	Educate current and potential collaborators Evaluate the impact of WorldBDDay on general awareness Connect with WhatsApp groups Engage young celebrities in the cause Engage individuals and organizations involved in reproductive, maternal, newborn, and child and adolescent health or nutrition; other health awareness days; local ministries of health; and large global organizations	Identified need Social media Individual interviews Survey of partner organizations Recommendation Individual interviews Survey of partner organizations
Many regions with the highest burden of birth defects may be poor and/or rural, which may limit their access to social media, the main method of sharing messages related to WorldBDDay	Involve other large organizations with experience working with rural and/or poor populations to reach those with limited access Create regional champions and leaders who can help tailor messages to more narrow cultural contexts Future assessments should identify geographical differences in the messaging being utilized and the information needed by the general public	Identified need Individual interviews Survey of partner organizations Recommendation Individual interviews Survey of partner organizations
Desire for additional resources	Develop a repository of prepared materials, including photos, for people to use when promoting the day Provide additional resources, such as staff and volunteers, to support promotion of the day	Identified need Individual interviews Survey of partner organizations Recommendation Individual interviews Survey of partner organizations