Table 2:

Responses to Posters tested during Year Two Focus Groups

	a. Breathe easy	a. Step up	c. Monsters	d. Pediatric poison
Positive	“Yeah, ‘cause it’s telling you just not, heroin users. It could be anyone. That part of the… I like that.” – MA, Chronic Pain Patient group	“That [poster] says what I said earlier, opiate overdose can happen to anyone, anywhere, anytime… I think everybody and their mamma should have it, Narcan…” – MA, Illicit use/recovery group	“Well, in view of the fact that that is how my son started with a friend in a medicine cabinet… To me any parent would stop in their tracks. And if they hadn’t thought about it, they’d be like, wow, that’s true.”– RI, Caregiver group	Participant 1: Really gets the message. It’s really in your face versus something else when it’s a child…Very relatable.” – MA, Pharmacist group
Negative	Participant 1: … Too many words Participant 2: Too much information Participant 1: Too much information – MA, Chronic Pain Patient group	Participant 1: Not at all… it might confuse a lot of people. Participant 2: Unless you already know what it is… – RI, Chronic Pain Patient group	Participant 1: It’s too stigmatized. Participant 2: It doesn’t catch me at all. – RI, Caregiver group	“I think that it’s kind of misleading because I have trouble taking the top off of my bottles, so to have the pain medicine, and a child could take the top off? To me, I think it’s kind of misleading, but then it gets the point across.” – RI, Chronic Pain Patient group
Likely Target Audience	Young people People who use pain medications “I think that this one might go for, like, younger kids in college or something, you know” – MA, Illicit use/recovery group	People who use drugs People knowledgeable about naloxone Parents/grandparents/caregivers “Parents, kids’ parents.” – RI, Illicit use/recovery group	Parents/grandparents/caregivers “I do like it for parents.” – MA, Pharmacist group	Parents/grandparents/caregivers “Or a grandparent, you know, for me if you’re a grandparent you’re like, oh, my God, I’m picking up my monthly Percocet’s… that would prompt me as a grandparent to be like, what is Naloxone, can I get one of those?” – RI, Pharmacist group
Ideal Location	Healthcare settings Colleges, venues where young people congregate Targeted online advertisements for demographic Participant 1: But I think this one could go in a doctor’s office. Participant 2: Doctors office. That’s a doctor’s office. – MA, Caregiver group	Any location, public or private Participant 1: Everywhere. Participant 2: In a…bar. Buses, schools. Participant 3: Doctor’s offices, pharmacies – MA, Caregiver group	Healthcare settings Venues where parents/grandparents congregate Targeted online advertisements for demographic Participant 1: Pediatrician Offices. Participant 2: YMCAs, pediatrician offices, where you’re going to have parents, day cares. – MA, Pharmacist group	Healthcare settings Venues where parents/grandparents congregate Targeted online advertisements for demographic “I think this is a good thing to hang in the pharmacy because people are like hanging around like waiting…” – RI, Pharmacist group

RI=Rhode Island

MA=Massachusetts