Table 3.
Maximum difference model estimates of attributes that contribute to consumers choice of multinational corporations’ products over local foods
| Attribute | Estimate | SE* | Lower 95% | Upper 95% |
|---|---|---|---|---|
| Accessibility | -0.0325 | 0.0442 | -0.1192 | 0.0541 |
| Affordability | 0.0559 | 0.0439 | -0.0300 | 0.1420 |
| Aroma/smell | 0.1089 | 0.0440 | 0.0226 | 0.1954 |
| Availability | -0.1866 | 0.0440 | -0.2730 | -0.1003 |
| Convenience | 0.0060 | 0.0441 | -0.0804 | 0.0925 |
| Familiarity of a meal | -0.0616 | 0.0440 | -0.1480 | 0.0245 |
| Food quality/packaging | 0.8053 | 0.0471 | 0.7134 | 0.8983 |
| Healthiness | 0.5995 | 0.0457 | 0.5102 | 0.6896 |
| High in fibre and roughage | -0.0314 | 0.0436 | -0.1169 | 0.0540 |
| Image/desirability | -0.3284 | 0.0444 | -0.4157 | -0.2416 |
| Less preparation time of a meal | -0.2328 | 0.0442 | -0.3196 | -0.1463 |
| Nutrition content/ nutritional value | 0.4076 | 0.0447 | 0.3201 | 0.4957 |
| Social (family/friends eat) | -0.2734 | 0.0441 | -0.3602 | -0.1871 |
| Taste/flavor | 0.4918 | 0.0450 | 0.4037 | 0.5805 |
| Texture | -0.8255 | 0.0470 | -0.9184 | -0.7337 |
| Model fits | ||||
| L-R* test statistic | 1203.66 | |||
| AIC* | 18,258.42 | |||
| BIC* | 18,352.37 | |||
| DF* | 15 | |||
| P-Value | < 0.0001 | |||
| Number of observations | 16,000 | |||
* SE standard error, L-R likelihood ratio, AIC Akaike information criteria, BIC Bayesian information criteria, DF degree of freedom