Table 4.
Correlation between the characteristics of the videos
| Variables | ρ | p value | |
|---|---|---|---|
| Total number of views | Total number of likes | 0.94 | < 0.001* |
| Total number of shares | Total number of views | 0.87 | < 0.001* |
| Total number of shares | Total number of likes | 0.84 | < 0.001* |
| Total number of likes | Total number of comments | 0.81 | < 0.001* |
| Total number of views | Total number of comments | 0.74 | < 0.001* |
| Total number of shares | Total number of comments | 0.68 | < 0.001* |
| Total number of comments | Video length (s) | 0.02 | 0.845 |
| Total number of shares | Video length (s) | 0.00 | 0.998 |
| Total number of likes | Video length (s) | 0.00 | 0.966 |
| Total number of views | Video length (s) | −0.05 | 0.599 |
N = 100, ρ estimated using Spearman rank correlation
*Statistically significant value