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. 2024 Mar 27;14:7286. doi: 10.1038/s41598-024-57873-7

Table 12.

Comparison of industry factors on digital transformation of media companies.

Industry GBR RFR
AD 0.06044277 0.05735817
Film 0.04552869 0.02747689
Game 0.02863985 0.00788905
Publishing 0.01852726 0.00790305
Digitalmedia 0.01667951 0.00938873
TV & radio 0 0.00843955