Table 2.

Optimal combination of feature levels from the discrete choice experiment

Feature	Optimal levels
Convenience	Can instantly place bets 24/7 from any location
Transactions	Can bet with electronic money (e.g., debit card, credit card, EFTPOS, bank transfer, etc.)
Betting Information	Moderately easy to research betting information online
Opportunities	Can access a wide variety of bets through multiple operators
Privacy	Can bet alone and in social settings while keeping your betting private
Promotions	See moderately frequent betting promotions