Table 2.
Average variance extracted (AVE).
| Variables | Average variance extracted (AVE) |
|---|---|
| Interest value | 0.671 |
| Social value | 0.641 |
| Economic value | 0.686 |
| Development value | 0.723 |
| Application value | 0.689 |
| Intention to apply | 0.701 |
| Image and reputation | 0.728 |
| Availability of information on social media | 0.647 |