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Estimation results of the structural equation model
| Estimate | SE | t | p | ||
|---|---|---|---|---|---|
| H1 | Knowledge → Behavior | 0.384 | 0.385 | 16.985 | *** |
| H2 | Attitude → Behavior | 0.661 | 0.110 | 4.828 | *** |
| H3 | Knowledge → Intention to pay a higher price for healthier food | 0.016 | 0.096 | 4.840 | *** |
| H4 | Attitude → Intention to pay a higher price for healthier food | 0.131 | 0.126 | 7.279 | *** |
| H5 | Behavior → Intention to pay a higher price for healthier food | 0.022 | 0.130 | 4.962 | *** |
Notes: SE, standard estimation; t, t-value; p, p-value;***p <.001
