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. 2024 Apr 9;11:e55988. doi: 10.2196/55988

Table 1.

The 19 values in the Schwartz PVQa organized into 10 basic values and 4 higher-order values.

Values (n=19) Basic values (n=10) Higher-order values (n=4)
Self-direction (thought)—thinking creatively and independently Self-direction—thinking and acting independently Openness to change—pursuing intellectual and experiential openness
Self-direction (action)—acting independently and choosing own goals b
Stimulation—seeking excitement and novelty Stimulation—seeking excitement, novelty, and challenge
Hedonism—pleasure and sensuous gratification Hedonism—pleasure and sensuous gratification
Achievement—success according to social standards Achievement—personal success through demonstrating competence Self-enhancement—pursuing personal status and dominance over others
Power (dominance)—power through exercising control over people Power—social status and prestige, control, or dominance over people and resources
Power (resources)—power through control of material and social resources
Face—protecting one’s public image and avoiding humiliation
Security (personal)—safety in one's immediate environment Security—safety, harmony, and stability of society, relationships, and self Conservation—pursuing order, self-restriction, and preservation of the past
Security (societal)—safety and stability in the wider society
Conformity (rules)—compliance with rules, laws, and formal obligations Conformity—restraint of actions, inclinations, and impulses
Conformity (interpersonal)—avoidance of upsetting or harming others
Tradition—maintaining and preserving cultural, family, or religious traditions Tradition—respect, commitment, and acceptance of the customs and ideas of traditional culture and religion
Humility—recognizing one’s insignificance in the larger scheme of things
Benevolence (care)—devotion to the welfare of ingroup members Benevolence—preservation and enhancement of the welfare of people with whom one is in frequent personal contact Self-transcendence—pursuing the welfare of others and transcending selfish concerns
Benevolence (dependability)—being a reliable and trustworthy member of the ingroup
Universalism (tolerance)—accepting and understanding those who are different Universalism—understanding, appreciation, tolerance, and protection for the welfare of all people and for nature
Universalism (concern)—commitment to equality, justice, and protection for all people
Universalism (nature)—preservation of the natural environment

aPVQ: Portrait Values Questionnaire.

bNot applicable.