Table 5.
Effect size.
95 % CI |
||||||
---|---|---|---|---|---|---|
Variable | Effect Size |
Standard Error | z | P-Value | Lower | Upper |
Trust | 0.670 | 0.045 | 14.863 | 0.000 | 0.582 | 0.758 |
Perceived Risk | 0.471 | 0.083 | 5.673 | 0.000 | 0.308 | 0.634 |
Perceived Security | 0.383 | 0.179 | 2.143 | 0.032 | 0.033 | 0.733 |
e-WOM | 0.534 | 0.052 | 10.307 | 0.000 | 0.433 | 0.636 |