Table 7.
Moderator | Number of Study | Total Sample | r | Standard Error | P-Value | 95 % CI |
|
---|---|---|---|---|---|---|---|
Lower | Upper | ||||||
Perceived Risk | 15 | 4,841 | 0.744 | 0.362 | 0.040 | 0.034 | 1.454 |
Perceived Security | 12 | 4,695 | 0.355 | 0.384 | 0.355 | −0.397 | 1.107 |
e-WOM | 17 | 6,808 | 0.769 | 0.477 | 0.107 | −0.165 | 1.703 |