Table 1.
Video production properties
| Video production properties | Videos (N = 219) | Videos with treatment choices (N' = 130) |
|---|---|---|
| With people presence | 152 (69.4) | 97 (74.6) |
| Marking with education labels | 67 (30.6) | 40 (30.8) |
| With background music | 138 (63.0) | 80 (61.5) |
| With emoji effects | 65 (29.7) | 60 (46.2) |
| With animation flash | 107 (48.9) | 41 (31.5) |
| Video publisher | ||
| ISCs & FPOs | 65 (29.7) | 36 (27.7) |
| NPOs | 49 (22.4) | 33 (25.4) |
| HCPs | 105 (47.9) | 61 (46.9) |
| Video duration | 62 (35.5, 9.5)a | 70 (46, 99)a |
| ≥ 120 s | 32 (14.6) | 26 (20) |
| 60—119 s | 80 (36.5) | 54 (41.5) |
| 30—59 s | 76 (34.7) | 41 (31.5) |
| < 30 s | 31 (14.2) | 9 (6.9) |
For the categorical variables of “Video publisher” and “Video duration”, the proportions represented in n (%) were column percentages
ISCs Individual science communicators, FPOs For-profit organizations, NPOs Non-profit organizations, HCPs Healthcare professionals, Data (N' = 130) was used for analyzing the influencing factors of both the quality dependent variables of “Treatment” and “Total”
adata were showed as Median (P25, P75)