Table 4.
Summary statistics of analytical sample
| Variable | Observations | % |
| Place of residence | ||
| Urban | 2177 | 37.57 |
| Rural | 3618 | 62.43 |
| Price tier | ||
| Low-price brands | 4384 | 75.65 |
| High-price brands | 1411 | 24.34 |
| Marital status | ||
| Unmarried | 1015 | 17.52 |
| Married | 4780 | 82.48 |
| Educational status | ||
| Illiterate | 1042 | 17.98 |
| 1–8 years | 3150 | 54.36 |
| 9 years or more | 1603 | 27.66 |
| Occupation | ||
| Owner farmer | 818 | 14.12 |
| Tenant farmer | 129 | 2.23 |
| Self-employed in non-farm agricultural activity | 1067 | 18.41 |
| Self-employed in non-agricultural activity | 380 | 6.56 |
| Farm wage labourer | 116 | 2 |
| Non-farm agricultural wage labourer | 769 | 13.27 |
| Non-agricultural wage labourer | 89 | 1.54 |
| Professional (eg, physician, engineer) | 286 | 4.94 |
| Managerial, administrative or clerking | 111 | 1.92 |
| Student | 268 | 4.62 |
| Unemployed | 69 | 1.19 |
| Housewife/housekeeper/household manager | 1693 | 29.21 |