Tab. II.
Frequencies, view counts, and cumulative view count percent of widely viewed smoking cessation videos by format.
| Format | N | View count | Cumulative view count percent (%) |
|---|---|---|---|
| Testimonial | 32 | 77,871,704 | 23.29 |
| Animation | 23 | 90,285,821 | 27 |
| Talk by professional | 20 | 42,569,819 | 12.73 |
| Other formats | 14 | 20,346,984 | 6.09 |
| Still images | 13 | 36,866,284 | 11.03 |
| Demonstration/experiment | 11 | 112,671,550 | 33.7 |
| V-blog | 8 | 43,036,794 | 12.87 |
| TV talk show/discussion panel | 7 | 27,437,728 | 8.21 |
| News report with anchor | 5 | 9,014,217 | 2.7 |
| Multiple formats | 4 | 6,081,661 | 1.82 |
| Interview | 4 | 2,690,753 | 0.8 |
| Documentary | 2 | 5,662,144 | 1.69 |
| Advertisement | 0 | 0 | 0 |
| 1 More than one response is possible across videos. | |||