Tab. IV.

Frequencies, view counts, and cumulative view count percent of widely viewed smoking cessation videos by tips, strategies, and resources to quit.

Health benefits	N	View count	Cumulative view count percent (%)
Exercise	28	59,700,689	17.86
Testimonials/success stories	24	39,056,885	11.68
Curb cravings	22	30,627,398	9.16
Quitting cold turkey	18	38,664,398	11.57
Support networks	15	50,748,458	15.18
Nicotine patches	15	30,896,422	9.24
Nicotine gum	14	30,267,576	9.05
Hypnosis	14	19,199,356	5.74
Identifying alternatives to mediate triggers	13	12,400,618	3.71
Distraction	9	23,192,581	6.94
Quitline	9	22,922,508	6.86
Individual counseling	8	33,435,289	10
Mindfulness	8	26,586,373	7.95
Nicotine spray	8	24,789,142	7.42
Nicotine lozenges	7	24,238,056	7.25
Prescription medications	7	6,622,004	1.98
Vaping/e-cigarettes for quitting or as harm reduction strategy	6	50,713,216	15.17
Stay busy/active	6	7,503,331	2.24
Tobacco treatment clinic	6	2,731,587	0.82
Quitting incrementally/gradually through a weaning process	5	29,797,158	8.91
Yoga/meditation	5	6,403,873	1.92
Quit date	5	2,418,442	0.72
Deep breathing	4	10,023,721	3
Chewing	4	7,146,512	2.14
Preparation/planning	4	4,703,425	1.41
Cognitive behavioral therapy	3	23,221,189	6.95
Acupuncture	3	5,604,541	1.68
Contemplation	3	4,526,276	1.35
Laser therapy	2	5,286,922	1.58
Action	2	4,111,724	1.23
Coloring/drawing	2	1,231,189	0.37
Support groups	1	17,211,328	5.15
Intergenerational	1	5,692,242	1.7
One or more of the 5as	1	3,570,242	1.07
Lollipop	1	1,716,680	0.51
Music	1	1,002,950	0.3
Massage	1	1,002,950	0.3
Wellness coach	1	1,002,950	0.3
Change in environment	1	274,082	0.08
Inspirational text messages	0	0	0
Prayer	0	0	0
Group counseling	0	0	0
Motivational interviewing	0	0	0
¹ More than one response is possible across videos.