Table 4.

Matrix of strategic recommendations.

Segments →	Tier-I	Tier-II	Rural/Tribal
Term ↓
Short-term	•Collaborate with local hospitals and healthcare facilities to expand the services and provide a more comprehensive range of healthcare services. •Develop partnerships with local businesses and organizations to help support the operations and expand their reach. •Increase visibility in local communities by participating in health fairs and other public outreach events. •Consider expanding the hours of operation better to meet the needs of the patients in urban regions. •Explore ways to accept alternative forms of payment, such as insurance, to make the services more accessible to patients in urban regions.	•Partner with local NGOs and other organizations working in rural and semi-urban areas to help them with outreach and awareness campaigns about the various services offered by the mobile clinic. •Collaborate with local government bodies and panchayats to help set up and run these clinics smoothly with the infrastructure and logistical support required . •To increase the reach and impact, consider providing other allied health services, such as dental, optometry, etc., along with primary healthcare. •Collaborate with local pharmacies and diagnostic laboratories to provide discounts. •Use technology and social media platforms to create awareness about the services and reach out to a larger audience.	•Establish partnerships with local health facilities and providers to expand the range of services offered by MMUs. •Please work with the government to develop a sustainable funding model for MMUs to continue operating in rural and tribal regions. •Raise awareness about the services offered by MMUs among the target population so that more people can benefit. •Train healthcare providers working in MMUs in a broader range of primary healthcare services to offer patients more comprehensive care. •Implement quality assurance mechanisms to ensure that MMUs provide high-quality healthcare services to their communities.
Medium-term	•Establish partnerships with local hospitals and clinics to offer a broader range of services. •Expand the number of MMUs to cover more areas. •Offer more outreach programs to engage with the community and raise awareness about health services offered by MMUs. •Increase the number of trained staff and volunteers to offer more services. •Introduce new services such as mental health services, immunization programs, and health check-ups.	•Develop a business plan and financial model for expanding mobile clinic functions and services. •Develop partnerships with local health providers, NGOs, and other stakeholders to support expanding mobile clinic services. •Create a marketing and outreach plan to raise awareness of the mobile clinic and its services among the target population. •Train staff on the expanded functions and services the mobile clinic offers. •Implement a quality management system to ensure the provision of high-quality care.	•Establish permanent MMUs in rural and tribal regions of India. •Work with the government to expand the scope of services offered by MMUs. •Increase the number of MMUs operating in rural and tribal regions. •Educate communities about the advanced services offered by MMUs •Evaluate the effectiveness of MMUs in providing healthcare services. •Advocate for the expansion of MMUs in other rural and tribal regions.
Long-term	•Develop partnerships with local hospitals and clinics to refer patients for specialized care. •Offer a broader range of services such as dental care, mental health, and substance abuse counseling. •Increase outreach efforts to promote awareness of mobile clinic services in the community. •Develop a marketing strategy to target specific population groups in need of healthcare services. •Work with local government officials to identify areas in need of mobile clinic services. •Secure funding from donors and grant-making organizations to support expanded mobile clinic services.	•Create a comprehensive marketing and outreach strategy to raise awareness about the mobile clinic and its services that include more preventive and primary care services. •Increase the number of mobile clinic units to reach more patients in rural and underserved areas. •Increase the number of trained medical staff, including doctors, nurses, and community health workers, to provide care at mobile clinic units. •Invest in technology and infrastructure to improve the quality and efficiency of care delivered at mobile clinic units. •Develop and implement an evaluation framework to assess mobile clinic services' impact on patients' health outcomes in rural and underserved areas.	•Establish a clear and concise mission and goals for the mobile clinic program. •Conduct a needs assessment of the target population to identify the healthcare needs not being met by the current healthcare infrastructure. •Develop a business plan for the mobile clinic program that outlines the costs and revenue streams associated with providing expanded healthcare services. •Work with local and tribal leaders to develop relationships and secure buy-in for the mobile clinic program. •Train mobile clinic staff on delivering expanded healthcare services and develop protocols for providing these services. •Evaluate the mobile clinic program regularly to ensure that it meets the target population's needs and achieves the desired outcomes.