Table 2.

Tilapia consumption and acquisition preferences of consumers.

QUESTIONS	LEVELS	COUNTS	% PROPORTION	CHI-SQUARE (Χ2)	P VALUE (α = 5 %)
Tilapia consumption frequency	1-3 times a week	111	11.7	132	<0.001
	Once a month	320	33.6
	Twice a month	188	19.8
	Once in 6 months	185	19.5
	Others	146	15.4
Why do you consume Tilapia?	Nutrition	368	38	992	<0.001
	Cost	26	3
	Health	155	16
	Taste	570	59
	Others	20	2
Are you able to afford Tilapia?	Yes	655	68.2	128	<0.001
	No	305	31.8
Is Tilapia available all year round?	Yes	765	79.7	338	<0.001
	No	195	20.3
Location of Tilapia purchase	Akosombo	46	4.81	716	<0.001
	Tema	136	14.2
	Sogakope	20	20.9
	Weija	117	12.2
	Kpong	31	32.4
	Accra	351	36.7
	Others	283	29.6
Source of raw tilapia purchase	Fish landing port	67	7	639	<0.001
	Wholesaler at market center	116	12.1
	Retailer at market center	441	46
	Cold store	249	26
	Hawkers	134	14
	Delivery services	46	4.8
Why purchase raw Tilapia at the location?	Cost	216	22.5	509	<0.001
	Size	102	10.6
	Freshness	356	37.1
	Convenience	438	45.7
	Other reasons	29	3
Tilapia form preference	Fresh	631	65.7	365	<0.001
	Frozen	317	33
	Processed	125	13
Ready to cook form preference	Smoked	641	66.8	194	<0.001
	Salted	475	49.5
	Fillets	227	23.7
Cooking method preference	Boiled/Steamed	353	36.8	272	<0.001
	Charcoal-grilled	564	58.8
	Pan grilled	159	16.6
	Fried	253	26.4