Table 3.
Descriptive statistics, reliability and convergent validity.
| Construct | Items | Mean | S D | Outer loadings | Cronbach's Alpha | Composite Reliability | AVE |
|---|---|---|---|---|---|---|---|
| Environmental Awareness | EA1 | 3.303 | 1.598 | 0.788 | 0.936 | 0.947 | 0.664 |
| EA2 | 3.305 | 1.533 | 0.776 | ||||
| EA3 | 3.527 | 1.395 | 0.834 | ||||
| EA4 | 3.495 | 1.296 | 0.834 | ||||
| EA5 | 3.241 | 1.332 | 0.848 | ||||
| EA6 | 3.347 | 1.39 | 0.837 | ||||
| EA7 | 3.685 | 1.045 | 0.837 | ||||
| EA8 | 3.635 | 1.074 | 0.823 | ||||
| EA9 | 3.68 | 1.081 | 0.751 | ||||
| Green Buying Behavior | GBB1 | 3.618 | 1.07 | 0.799 | 0.798 | 0.86 | 0.552 |
| GBB2 | 3.611 | 1.135 | 0.755 | ||||
| GBB3 | 3.404 | 1.384 | 0.751 | ||||
| GBB4 | 3.653 | 1.237 | 0.651 | ||||
| GBB5 | 3.534 | 1.237 | 0.751 | ||||
| GBB6 | 3.483 | 1.286 | 0.861 | ||||
| Green Behavior | GB1 | 3.897 | 1.408 | 0.894 | |||
| GB2 | 3.571 | 1.006 | 0.86 | ||||
| GB3 | 4.485 | 1.453 | 0.819 | ||||
| GB4 | 4.325 | 0.375 | 0.865 | ||||
| GB5 | 4.204 | 0.612 | 0.801 | ||||
| Perceived benefit | PB1 | 4.268 | 0.806 | 0.625 | 0.902 | 0.929 | 0.728 |
| PB2 | 4.261 | 0.749 | 0.889 | ||||
| PB3 | 4.158 | 0.665 | 0.929 | ||||
| PB4 | 3.914 | 0.862 | 0.883 | ||||
| PB5 | 4.071 | 1.115 | 0.904 |
Note: Table Indicates items relibility, construct relibility, convergent validity, mean and standard deviation of the respodents ratings on likert scale.