Table 4.
HTMT values.
| Environmental Awareness | Green Behavior | Green Buying Behavior | |
|---|---|---|---|
| Green Behavior | 0.610 | ||
| Green Buying Behavior | 0.803 | 0.620 | |
| Perceived Benefit | 0.465 | 0.701 | 0.552 |
Note: Table indicates the HTMT ratios of the constructs.
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