Table 6.
Hypothesis testing.
Hypothesis | Beta | T-Value | P-Values | Results |
---|---|---|---|---|
H1: Green Behavior - > Green Buying Behavior | 0.135 | 2.332 | 0.020 | Supported |
H2: Perceived Benefit - > Green Buying Behavior | 0.160 | 3.463 | 0.001 | Supported |
H3: GB/EA/GBB - > Green Buying Behavior | 0.618 | 13.169 | 0.000 | Supported |
H4: PB/EA/GBB - > Green Buying Behavior | −0.035 | 0.948 | 0.343 | Not Supported |
Note: Table Indicates the hypothesized relationship and their significance level.