Table 7.
R and Q square.
Dependent Variable | R Square | T Statistics | P Values |
---|---|---|---|
Green Buying Behavior | 0.615 | 18.202 | 0 |
SSO |
SSE |
Q2( = 1-SSE/SSO) |
|
Environmental Awareness | 3654 | 3654 | |
Green Behavior | 2030 | 2030 | |
Green Buying Behavior | 2436 | 1379.279 | 0.434 |
Perceived Benefit | 2030 | 2030 |
Note: Table indicates the Q sqaure value which is a measure of model prediction.