Table 7.
R and Q square.
| Dependent Variable | R Square | T Statistics | P Values |
|---|---|---|---|
| Green Buying Behavior | 0.615 | 18.202 | 0 |
|
SSO |
SSE |
Q2( = 1-SSE/SSO) |
|
| Environmental Awareness | 3654 | 3654 | |
| Green Behavior | 2030 | 2030 | |
| Green Buying Behavior | 2436 | 1379.279 | 0.434 |
| Perceived Benefit | 2030 | 2030 |
Note: Table indicates the Q sqaure value which is a measure of model prediction.