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. 2024 May 4;10(10):e30661. doi: 10.1016/j.heliyon.2024.e30661

Table 5.

HTMT matrix.

Constructs 3 PL Attitude Big Data Cloud Computing Perceived Behavior Control Purchase Intention Robotics & Automation Subjective Norms Word of mouth
3 PL
Attitude 0.812
Big data 0.764 0.764
Cloud computing 0.646 0.582 0.638
Perceived behavior control 0.666 0.71 0.688 0.583
Purchase intention 0.724 0.795 0.855 0.596 0.661
Robotics & automation 0.693 0.722 0.789 0.541 0.688 0.759
Subjective norms 0.71 0.697 0.706 0.481 0.624 0.728 0.587
Word of mouth 0.74 0.765 0.768 0.596 0.712 0.78 0.719 0.659