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. 2024 May 23;3(5):e0000512. doi: 10.1371/journal.pdig.0000512

Table 1. Sample characteristics.

Demographic and smoking characteristics Overall N = 21, Group 1
n = 3
Group 2
n = 10
Group 3 n = 6 Group 4
n = 2
Gender n (%)
 Men 10 (47.6) 3 (100.0) 5 (50.0) 2 (33.3) 0 (0.0)
 Women 9 (42.9) 0 (0.0) 5 (50.0) 2 (33.3) 2 (100.0)
 In another way/ prefer not to say 2 (9.5) 0 (0.0) 0 (0.0) 2 (33.3) 0 (0.0)
Age (years) n (%)
 Mean (SD) 33.6 (15.9) 43.7 (2.5) 33.6 (20.8) 27 (8.5) 38 (1.4)
 18–24 9 (42.9) 0 (0.0) 6 (60.0) 3 (50.0) 0 (0.0)
 25–34 2 (9.5) 0 (0.0) 1 (10.0) 1 (16.7) 0 (0.0)
 35–44 7 (33.3) 2 (66.7) 1 (10.0) 2 (33.3) 2 (100.0)
 45–54 2 (9.5) 1 (33.3) 1 (10.0) 0 (0.0) 0 (0.0)
 55–64 0 (0.0) 0 (0.0) 0 (0.0) 0 (0.0) 0 (0.0)
 64+ 1 (4.8) 0 (0.0) 1 (10.0) 0 (0.0) 0 (0.0)
Ethnicity n (%)
 Any Asian or Asian British background 6 (28.6) 1 (33.3) 3 (30.0) 2 (33.3) 0 (0.0)
 Any Black, Black British, Caribbean, or African background 2 (9.5) 1 (33.3) 0 (0.0) 0 (0.0) 1 (50.0)
 Any white background 12 (57.1) 1 (33.3) 6 (60.0) 4 (66.7) 1 (50.0)
 Other ethnic group (e.g. Arab) 1 (4.8) 0 (0.0) 1 (10.0) 0 (0.0) 0 (0.0)
Occupational status n (%)
 Manual 7 (33.3) 2 (66.7) 2 (20.0) 3 (50.0) 0 (0.0)
 Non-manual 5 (23.8) 1 (33.3) 2 (20.0) 1 (16.7) 1 (50.0)
 Student 6 (28.6) 0 (0.0) 5 (50.0) 1 (16.7) 0 (0.0)
 Other (retired, unemployed etc.) 3 (14.3) 0 (0.0) 1 (10.0) 1 (16.7) 1 (50.0)
Educational attainment n (%)
 Post-16 qualifications 18 (85.7) 3 (100.0) 9 (90.0) 4 (66.7) 2 (50.0)
 No post-16 qualifications 3 (14.3) 0 (0.0) 1 (10.0) 2 (33.3) 0 (0.0)
Daily cigarettes consumption n (%)
 10> 14 (66.7) 2 (66.7) 7 (70.0) 4 (66.7) 1 (50.0)
 11–20 6 (28.6) 0 (0.0) 3 (30.0) 2 (33.3) 1 (50.0)
 21< 1 (4.8) 1 (33.3) 0 (0.0) 0 (0.0) 0 (0.0)
Motivation to quit smoking (derived from MTSS) n (%)
 High 8 (38.1) 3 (100.0) 2 (20.0) 2 (33.3) 1 (50.0)
 Low 13 (61.9) 0 (0.0) 8 (80.0) 4 (66.7) 1 (50.0)
Previously used a digital smoking cessation aid n (%)
 Yes 9 (42.9) 2 (66.7) 5 (50.0) 1 (16.7) 1 (50.0)
 No 12 (57.1) 1 (33.3) 5 (50.0) 5 (83.3) 1 (50.0)
Previously used VR more than once n (%)
 Yes 9 (42.9) 2 (66.7) 4 (40.0) 1 (16.7) 2 (50.0)
 No 12 (57.1) 1 (33.3) 6 (60.0) 5 (83.3) 0 (0.0)