Table 1.

Constructs and measures of the research items.

Construct	Questionnaire items	Source
	Experience
TY 1	Users decide to use it by watching the introduction during the live game process	[11], [36]
TY 2	Consumers gradually awaken their previous user experience memories during the gaming process
TY 3	The game platform will arouse consumers' interest and awaken their experience in real-time
TY 4	Game platforms will understand consumers' experience with games
	Interaction
HD 1	Consumers value the fun and contextual relationship of games	[18], [19]
HD 2	The game platform will be influenced by the game content and videos to decide whether to play the game or not
HD 3	You and your consumers establish resource relationships through game content, allowing both parties to understand each other
HD 4	You and your consumers continuously share and exchange experiences through game platform scenario simulation
	Impression
YX 1	Consumers often discuss the connection between game content and fun	[20], [26]
YX 2	Your game products or services can enhance consumers' perceived identity
YX 3	You and your consumers will apply game live streaming after-sales service impression to explore games
YX 4	You and your consumers will understand their views on game products or services
	Trust Theory
XR 1	Consumers communicate their trust in games through game platforms	[10], [37]
XR 2	Consumers will prioritize games with good reputation on gaming platforms
XR 3	The platform has a long-term cooperation and trust relationship with consumers
XR 4	Consumers will enjoy and rely on using gaming platforms and games.
	Brand Loyalty
ZCD1	Consumers' impression of brand value can affect their purchasing behaviour	[3], [38]
ZCD2	Consumers' impression of the quality and service of a certain game product can affect their subsequent purchasing behaviour
ZCD3	Consumers' impression of game product content can affect their purchasing behaviour
ZCD4	Consumers identify with the gaming product brand and make continuous purchases