Table 5.

Convergence Validity and Combined Reliability Testing of the Game Product Loyalty Scale.

Path Relationship	Estimate	AVE	CR
TY1	⟵	TY	0.859	0.753	0.924
TY2	⟵	TY	0.887
TY3	⟵	TY	0.863
TY4	⟵	TY	0.861
HD1	⟵	HD	0.764	0.682	0.896
HD2	⟵	HD	0.883
HD3	⟵	HD	0.832
HD4	⟵	HD	0.821
YX1	⟵	YX	0.862	0.7377	0.918
YX2	⟵	YX	0.86
YX3	⟵	YX	0.863
YX4	⟵	YX	0.848
XR1	⟵	XR	0.87	0.659	0.885
XR2	⟵	XR	0.773
XR3	⟵	XR	0.861
XR4	⟵	XR	0.734
ZCD1	⟵	ZCD	0.726	0.626	0.870
ZCD2	⟵	ZCD	0.823
ZCD3	⟵	ZCD	0.814
ZCD4	⟵	ZCD	0.797