Table 11.

Convergence Validity and Combined Reliability Testing of the Game Product Loyalty Scale.

Path relationship			Estimate	S.E.	C.R.	P
XR	⟵	TY	0.384	0.087	3.658	***
XR	⟵	HD	0.343	0.054	1.797	***
XR	⟵	YX	0.572	0.093	4.391	***
ZCD	⟵	XR	0.535	0.121	3.208	***
ZCD	⟵	TY	0.216	0.105	1.114	0.256
ZCD	⟵	HD	0.216	0.065	2.373	0.132
ZCD	⟵	YX	0.031	0.137	0.171	0.895
TY4	⟵	TY	0.889	——	——	***
TY3	⟵	TY	0.915	0.040	26.235	***
TY2	⟵	TY	0.898	0.041	24.425	***
TY1	⟵	TY	0.907	0.042	24.873	***
HD4	⟵	HD	0.891	——	——	***
HD3	⟵	HD	0.866	0.044	23.135	***
HD2	⟵	HD	0.901	0.043	25.439	***
HD1	⟵	HD	0.824	0.046	20.41	***
YX4	⟵	YX	0.899	——	——	***
YX3	⟵	YX	0.887	0.043	24.564	***
YX2	⟵	YX	0.896	0.042	25.857	***
YX1	⟵	YX	0.882	0.043	24.744	***
XR1	⟵	XR	0.891	——	——	***
XR2	⟵	XR	0.886	0.037	25.034	***
XR3	⟵	XR	0.898	0.037	25.576	***
XR4	⟵	XR	0.883	0.037	24.573	***
ZCD4	⟵	ZCD	0.885	——	——	***
ZCD3	⟵	ZCD	0.857	0.049	21.336	***
ZCD2	⟵	ZCD	0.851	0.049	21.218	***
ZCD1	⟵	ZCD	0.832	0.053	20.402	***

*, **, and *** denote significance at $\alpha =0.05$, $\alpha =0.01$, and $\alpha =0.001$, “—”no effect, respectively.