Table 3.

Changes in monthly expenses and sales revenue on healthy foods by product category and store

Product	Store purchases of items for resale, by product		Store sales revenue by product		Products selling best	Products not selling well
	Baseline average (US$)	Change from baseline (%)	Baseline average (US$)	Change from baseline (%)
Low-fat Dairy	155·96	6·9 %*	17·59	66·7 %	None reported	Milk
Whole Milk	196·42	73·9 %	26·08	2·8 %	Milk	Milk
Whole Grains	24·74	67·9 %	14·28	40·0 %	Wraps	Bread, wraps
Protein	1281·36	169·0 %	63·40	21·8 %	Eggs, Nuts	Beans
Fruit	140·61	128·3 %*	60·14	58·3 %	Fruit Cups, Bananas	None reported
Vegetables	38·62	−14·0 %	85·39	66·1 %	Local, Fresh, Frozen	Salads
100 % Juice	1206·28	716·5 %*	66·76	167·9 %*	None reported	None reported
Total store purchases and revenue, average across stores
Avg. of total sales changes	2964·81	181·3 %	277·64	25·1 %
Stores (number of monthly reports submitted)	S3(5), S5(4), S8(14)†		S1(9), S3(5), S6(8)

^*At least one store had not previously been carrying products in this category; given this baseline of zero expenses or sales, it was not possible to estimate a percentage change in sales or expenses for these stores. These stores were not included in the category average estimates.

^†The baseline period varies by site depending on when their equipment was installed. Baseline purchase information not provided by store S8; change from baseline reflects data from stores S3, S5.

Storeowners identified products noted as selling well and not well. As their experienced varied, specific products could appear in both columns.