Table 9.

Regression analyses of e-sport fans’ motivation and frequency to watch live streams.

Implicit variable	Number of times you watched live gaming events
	Model 1	Model 2	Model 3	Model 4
Sex	− 0.539***	− 0.535***	− 0.532***	− 0.506***
Age	− 0.071	− 0.084*	− 0.077*	− 0.090**
Careers	− 0.110***	− 0.117***	− 0.121***	− 0.120***
Education level	0.026	0.03	0.012	0.018
Monthly salary	0.018	0.024	0.034	0.033
Multiplayer online tactical competitive game	0.405***	0.437***	0.412***	0.406***
First person shooter	0.732***	0.730***	0.772***	0.713***
Real-time strategy games	0.385***	0.389***	0.397***	0.388***
Collectible card game	0.414***	0.487***	0.398***	0.396***
Internal motive	0.393***		0.652***
External motivation		0.086	− 0.318***
Idol worship				0.456***
Leisure entertainment				− 0.260***
Belonging identification				0.255***
Peripheral activities				− 0.230***
Competitive stimulation				0.269***
Social engagement				− 0.215***
n	1052	1052	1052	1052
R2	0.197	0.172	0.208	0.235
AdjR2	0.189	0.164	0.199	0.224
F	25.464	21.674	24.765	21.182