Box 2.

: Antigovernment advertising concepts taken into consumer research(quoted from miscellaneous documents)^w5

• Restrictions on cigarettes is just the beginning
• How soon will it be before the government starts to interfere in other areas of our lives?
• Soon all foods that are potentially “dangerous” (like butter, coffee, and sugar) may be restricted in the same way as cigarettes are
• Will restrictions on cigarettes be limited to marketing?
• Although the government is only talking about restricting marketing on cigarettes at the moment, we may well see other restrictions soon
• Are smokers going to be forced to buy cigarettes in plain packs, and hide them from view like criminals?
• Smokers are being used as pawns in a political power struggle
• Tessa Jowell believes that the tobacco issue is her ticket to the top. She knows that public support is her key to success
• So far, in her quest for power, she has increased the harshness of any proposed marketing ban at every stage and presented a biased case
• The Government is restricting our rights to freedom of speech
• Any potential marketing ban imposed by the government is a denial of the right to free commercial speech
• Even extreme political parties are given this basic liberty, which is going to be denied the tobacco industry