Table 2.
Average variance extracted, Cronbach α, and composite reliability values.
| Variable | Average variance extracted | Cronbach α | Composite reliability |
| Self-monitoring | 0.968 | 0.705 | 0.920 |
| Platform rewards | 0.773 | 0.927 | 0.872 |
| External influence | 0.865 | 0.816 | 0.834 |
| Social support | 0.638 | 0.854 | 0.835 |
| Confirmation of expectations | 0.975 | 0.763 | 0.885 |
| Perceived usefulness | 0.709 | 0.888 | 0.848 |
| Satisfaction | 0.669 | 0.889 | 0.889 |
| Continuance use intention | 0.640 | 0.812 | 0.842 |