Table 5.
Hypotheses testing results.
| Hypothesis | Estimate (95% CI) | P value | Result |
| H1: SMa→PUb | 0.319 (0.244 to 0.394) | .001 | Accepted |
| H2: SSc→PU | 0.060 (−0.019 to 0.143) | .12 | Rejected |
| H3: PRd→PU | 0.136 (0.044 to 0.219) | .007 | Accepted |
| H4: EIe→PU | −0.101 (−0.166 to −0.033) | .006 | Accepted |
| H9: COEf→PU | 0.323 (0.251 to 0.388) | .001 | Accepted |
| H10: COE→satisfaction | 0.541 (0.435 to 0.632) | .002 | Accepted |
| H11a: PU→CUIg | 0.280 (0.200 to 0.363) | .002 | Accepted |
| H11b: PU→satisfaction | 0.218 (0.069 to 0.355) | .003 | Accepted |
| H12: Satisfaction→CUI | 0.683 (0.560 to 0.813) | .001 | Accepted |
aSM: self-monitoring.
bPU: perceived usefulness.
cSS: social support.
dPR: platform rewards.
eEI: external influence.
fCOE: confirmation of expectations.
gCUI: continuance usage intention.