Table 3.

Results from descriptive analysis of the Attitude Toward the Ad (Affective) Scale.

	Standard Flyer	Reframed Flyer
Subscale Attitude Toward the Ad (Affective) Scale (range 1–7), mean (SD) -Not catchy/catchy -Doesn’t appeal to me/appeals to me -Doesn’t excite me/excites me	4.15 (±1.740) 4.75 (±1.691) 3.85 (±1.691)	4.31 (±1.569) 4.78 (±1.525) 4.12 (±1.472)

Abbreviations: SD = standard deviation.