Skip to main content
. Author manuscript; available in PMC: 2024 Jul 5.
Published in final edited form as: Health Educ J. 2017 Sep 20;76(8):971–985. doi: 10.1177/0017896917729723

Figure 1.

Figure 1.

Explicit risk claim message formats.

1Text claim: ‘Camel Snus contains 51% lower levels of cancer-causing NNN and NNK compared to leading cigarettes’.

2Bar chart: ‘Camel Snus: 51% lower levels of cancer causing chemicals’.

3Text claim and testimonial: ‘Camel Snus contains 51% lower levels of cancer-causing NNN and NNK compared to leading cigarettes’ and ‘When I learned Camel Snus had half the levels of cancer-causing chemicals as in cigarettes, I made the switch’.

4Bar chart and testimonial: ‘When I learned Camel Snus had half the levels of cancer-causing chemicals as in cigarettes, I made the switch’ and ‘51% lower levels of cancer causing chemicals’.