Table 7.

The statistics of gender effect under different context.

Gender	The context effect	Scenarios	σ	S.E.	t	Sig
Male	The similarity effect of exit A	Scenario 1	−0.36923	0.83981	−3.545	0.001*
		Scenario 2	−0.29231	0.72291	−3.260	0.002*
		Scenario 3	−0.46154	0.84921	−4.382	0.000*
	The similarity effect of exit B	Scenario 1	−0.30769	0.63549	−3.904	0.000*
		Scenario 2	0.00000	0.17678	0.000	1.000
		Scenario 3	−0.03077	0.24807	−1.000	0.321
	The attraction effect of exit A	Scenario 1	−0.12308	0.57303	−1.732	0.088
		Scenario 2	−0.13846	0.55557	−2.009	0.049*
		Scenario 3	−0.23077	0.63169	−2.945	0.004*
	The attraction effect of exit B	Scenario 1	−0.04615	0.41196	−0.903	0.370
		Scenario 2	−0.03077	0.30461	−0.814	0.418
		Scenario 3	−0.09231	0.34110	−2.182	0.033*
Female	The attraction effect of exit A	Scenario 1	−0.18182	0.94314	−1.566	0.122
		Scenario 2	−0.25758	0.68636	−3.049	0.003*
		Scenario 3	−0.21212	0.75478	−2.283	0.026*
	The attraction effect of exit B	Scenario 1	−0.21212	0.71285	−2.417	0.018*
		Scenario 2	−0.09091	0.45496	−1.623	0.109
		Scenario 3	−0.04545	0.44486	−0.830	0.410
	The attraction effect of exit A	Scenario 1	0.09091	0.62579	1.180	0.242
		Scenario 2	0.00000	0.35082	0.000	1.000
		Scenario 3	−0.03030	0.49520	−0.497	0.621
	The attraction effect of exit B	Scenario 1	0.00000	0.58177	0.000	1.000
		Scenario 2	−0.01515	0.32781	−0.375	0.709
		Scenario 3	0.00000	0.39233	0.000	1.000

*Sig < 0.05.