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. 2024 Jul 9;7:e51520. doi: 10.2196/51520

Table 1.

Overview of social media series about aging and ADRDa.

Series name (social media hashtag) Goal of content and distribution timeline Description of content Posts, n
Alzheimer’s awareness series (#JHAlzAwareness)

  • Increase awareness of ADb

  • Developed and posted in 2020; some content reposted 2021 and 2022

 Two categories of content: (1) education about AD (eg, definitions, prevalence, signs and symptoms, stages, effect on the brain, and importance of research) and (2) risk factors and symptom management (eg, risk factors, risk reduction, genetics, diagnosis, treatments, and caregiving) 31
Brain health series
(#JHBrainHealthMatters)

  • Share expert recommendations and practical tips from the reports developed by the AARP’sc Global Council on Brain Health

  • Developed and posted in 2020; plans to repost some content in future

 Content and infographics from Global Council on Brain Health reports: (1) The Brain-Sleep Connection; (2) The Brain-Body Connection; (3) Engage Your Brain; (4) Music on Our Minds; (5) The Brain-Heart Connection; (6) Brain Food; (7) The Real Deal on Brain Health Supplements; (8) Preserving Your Brain Health During Illness or Surgery; (9) Brain Health and Mental Well-Being; and (10) The Brain and Social Connectedness 89 (7-10 posts per topic)
Research awareness series
(#JHMemoryResearch)

  • Increase awareness of the importance of memory loss research and ongoing research activities to facilitate recruiting participants into JHADRCd-affiliated research studies

  • Developed in 2021, posted 2022-2023

 Topics covered: (1) goals of research and different types of research studies (observational, interventions, or clinical trials); (2) examples of research procedures and what’s learned (eg, brain imaging and fluid biomarkers); (3) importance of diversity in research; (4) examples of JHADRC-affiliated research studies; (5) benefits of research participation; (6) participant, staff, and researcher spotlights; (7) study recruitment flyers 86

aADRD: Alzheimer disease and related dementias.

bAD: Alzheimer disease.

cAARP: American Association of Retired Persons.

dJHADRC: Johns Hopkins Alzheimer’s Disease Research Center.