Table 2.
Scenario 1: effects of verification badges on the perceptions of information accuracy and subsequent engagement (n=534).
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Control (no verification marker; n=268), n (%) | Treatment (verification marker; n=266), n (%) | |
| How confident are you that the information contained in the post is accurate?a | |||
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Very confident | 53 (19.8) | 55 (20.7) |
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Somewhat confident | 95 (35.5) | 100 (37.6) |
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Not very confident | 81 (30.2) | 76 (28.6) |
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Not at all confident | 39 (14.6) | 35 (13.2) |
| If you encountered this post on social media, how likely would you be to repost or “like” it?b | |||
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Very likely | 34 (12.7) | 29 (10.9) |
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Somewhat likely | 38 (14.2) | 51 (19.2) |
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Not very likely | 80 (29.9) | 73 (27.4) |
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Not at all likely | 116 (43.3) | 113 (42.5) |
| How likely would you be to “follow” the person who posted this message?c | |||
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Very likely | 12 (4.5) | 15 (5.6) |
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Somewhat likely | 35 (13.1) | 39 (14.7) |
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Not very likely | 89 (33.2) | 90 (33.8) |
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Not at all likely | 132 (49.3) | 122 (45.9) |
aχ23=0.5; P=.91.
bχ23=2.6; P=.44.
cχ23=0.9; P=.81.