Table 5.

Sentiment analysis of the influencer tweets (n=3927).

Main themes and subthemes			Tweets, n (%)		Examples of words or #hashtags
Cognitive decline (n=1526, 38.86%)
	Great	41 (2.69)		“brain training,” “cognitive enhancement,” and “improvement”
	Swell	169 (11.07)		“brain games,” “mindfulness,” “yoga,” and “healthy”
	So-so	498 (32.63)		“brain supplements,” “sleep quality,” “engagement,” and “therapy”
	Bad	522 (34.21)		“sleep deprivation,” “smoking,” “sedentary,” “poor diet,” “depression,” “chronic,” “injury,” and “neurological disorder”
	Wretched	159 (10.42)		“dementia,” “Alzheimer’s,” “Parkinson’s,” “Huntington’s disease,” “injury,” and “impairment”
	No sentiment	137 (8.98)		“brain function,” “brain structure,” “neurological changes,” and “age”
Digital dependency (n=1218, 31.02%)
	Great	22 (1.81)		“detox,” “mindfulness,” and “balanced”
	Swell	263 (21.59)		“digital,” “support groups,” “regulation,” “control,” “coverage,” and “ongoing research”
	So-so	315 (25.86)		“consumption,” “habits,” “overuse,” “prevention,” “dependence treatment,” “literacy,” and “media impact”
	Bad	486 (39.9)		“addiction,” “compulsive,” “withdrawal,” “loss,” “low productivity,” “divide,” and “inequality”
	Wretched	60 (4.93)		“isolation,” “loneliness,” “dehumanization,” “harassment,” “abuse,” “fraud,” “crime,” and “monopoly”
	No sentiment	72 (5.91)		“screen time,” “digital media,” “virtual reality,” “statistics,” “facts,” and “knowledge”
Technology overload (n=779, 19.84%)
	Great	79 (10.14)		“mindful use,” “balance,” and “moderation”
	Swell	125 (16.05)		“Advancements,” “innovation,” “new devices,” and “smart homes”
	So-so	160 (20.54)		“Technology,” “screen,” “distractions,” “attention span,” “social media,” “online learning,” and “virtual meetings”
	Bad	231 (29.65)		“digital fatigue,” “burnout,” “stress,” “anxiety,” “depression,” “loneliness,” “trolls,” “fake news,” and “scams”
	Wretched	98 (12.58)		“addiction,” “dependency,” “isolate,” “disrupt,” “dehumanization,” “harmful,” and “digital divide”
	No sentiment	86 (11.04)		“electronic device,” “visualization,” “network,” “found,” and “daily”
Coping strategies (n=404, 10.29%)
	Great	28 (6.93)		“support,” “counseling,” “services,” “forums,” “help,” and “therapy”
	Swell	146 (36.14)		“meditation,” “yoga,” “breath,” “creative,” “hobbies,” and “exercise”
	So-so	65 (16.09)		“thinking,” “relaxation,” “techniques,” “time,” “map,” “behavioral,” and “peer”
	Bad	88 (21.78)		“substance,” “abuse,” “binge eating,” “self-harm,” “avoidance,” and “procrastination”
	Wretched	30 (7.43)		“suicide,” “destructive,” “hopelessness,” “helplessness,” and “desperation”
	No sentiment	47 (11.63)		“masks and sanitizers,” “info changing,” “prove hypothesis,” and “CDC”a

^aCDC: Centers for Disease Control and Prevention.