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. 2024 Jul 23;13(15):2320. doi: 10.3390/foods13152320
Experiment Sample Design Manipulation DV Main Purposes
1 161
participants
2 (Boundary of unhealthy food packaging information: presence vs. absence) between-subjects design
  • Information boundary: Imagine a time of unhealthy food consumption, then seeing the stimulate image of packaging information boundary presence vs. absence.

  • Purchasing intention: Participants were asked to answer about their purchasing intention of a hamburger.

  • Purchasing intention for the information boundary presence vs. absence.

  • The presence (vs. absence) of boundaries in unhealthy food packaging information reduces consumers’ purchasing intentions (H1).

2 217
participants
2 (Boundary of unhealthy food packaging information: presence vs. absence) between-subjects design
  • Information boundary: Imagine a time of unhealthy food consumption, then seeing the stimulating image of packaging information boundary presence vs. absence.

  • Feeling of constraint: Participants were asked about the feeling of the packaging information boundary

  • Purchasing intention: Participants were asked to answer about the product’s attractiveness of chips.

  • Product’s attractiveness for the information boundary presence vs. absence.

  • The feeling of constraint mediates the impact of the presence (vs. absence) of boundaries in unhealthy food packaging information on consumers’ purchasing intentions (H2).

3 341
participants
2 (Boundary of unhealthy food packaging information: presence vs. absence) × 2 (Self-construal: independent vs. interdependent) two-factor between-subjects design
  • Information boundary: Imagine a time of unhealthy food consumption, then seeing the stimulating image of packaging information boundary presence vs. absence.

  • Self-construal: measured

  • Purchasing intention: Participants were asked to answer about the product evaluation of chocolate cookies.

  • Product evaluation for the information boundary presence vs. absence.

  • Self-construal moderates the effect of boundaries in unhealthy food packaging information on purchasing intentions (H3).

  • Consumers with an independent self-construal exhibit reduced purchasing intentions when boundaries in unhealthy food packaging information are present (vs. absent) (H3a).

  • Consumers with an interdependent self-construal show increased purchasing intentions when boundaries in unhealthy food packaging information are present (vs. absent) (H3b).