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Experiment
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Sample
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Design
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Manipulation
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DV
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Main Purposes
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| 1 |
161 participants |
2 (Boundary of unhealthy food packaging information: presence vs. absence) between-subjects design |
Information boundary: Imagine a time of unhealthy food consumption, then seeing the stimulate image of packaging information boundary presence vs. absence.
Purchasing intention: Participants were asked to answer about their purchasing intention of a hamburger.
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| 2 |
217 participants |
2 (Boundary of unhealthy food packaging information: presence vs. absence) between-subjects design |
Information boundary: Imagine a time of unhealthy food consumption, then seeing the stimulating image of packaging information boundary presence vs. absence.
Feeling of constraint: Participants were asked about the feeling of the packaging information boundary
Purchasing intention: Participants were asked to answer about the product’s attractiveness of chips.
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| 3 |
341 participants |
2 (Boundary of unhealthy food packaging information: presence vs. absence) × 2 (Self-construal: independent vs. interdependent) two-factor between-subjects design |
Information boundary: Imagine a time of unhealthy food consumption, then seeing the stimulating image of packaging information boundary presence vs. absence.
Self-construal: measured
Purchasing intention: Participants were asked to answer about the product evaluation of chocolate cookies.
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Self-construal moderates the effect of boundaries in unhealthy food packaging information on purchasing intentions (H3).
Consumers with an independent self-construal exhibit reduced purchasing intentions when boundaries in unhealthy food packaging information are present (vs. absent) (H3a).
Consumers with an interdependent self-construal show increased purchasing intentions when boundaries in unhealthy food packaging information are present (vs. absent) (H3b).
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