Table 3.

Results of differentiated pricing subject on consumer behavior in scenarios without price differences

Variable	Group	N	M	SD	F	p
Repurchase	AI	50	5.22	1.44	1.109	0.295
	Marketer	50	5.51	1.34
Complain	AI	50	4.43	1.80	0.362	0.549
	Marketer	50	4.49	0.83
Switching	AI	50	4.58	1.79	0.019	0.890
	Marketer	50	4.63	1.83
Word-to-Mouth	AI	50	5.26	1.31	0.362	0.549
	Marketer	50	5.42	1.35