Table 2.
Themes and Codes Used in Analysis.
| Theme | Code |
|---|---|
| The Klan as an Organization | Ku Klux Klan |
| Confederacy | |
| Heritage | |
| Brotherhood | |
| Fraternity | |
| Community | |
| Lost Cause | |
| Civil War | |
| Religion | |
| Family Values | |
| Social Class | |
| Reconstruction | |
| Links to other Groups | |
| Technological Innovation | Web 1.0 |
| Web 2.0 | |
| Web 3 | |
| Hyperlinks | |
| Graphics | |
| Media Communication | |
| Public Forums | |
| Private Forums | |
| Aesthetics | |
| Multimedia | |
| Cybersecurity | |
| Communication for Members | |
| Outreach | Rallies/Marches |
| Mass Gatherings | |
| Anniversary Events | |
| Conferences | |
| Propaganda | |
| Online/Offline Mobilization | |
| Whiteness/Racism | Illiberal Racism |
| Liberal Racism | |
| Whiteness | |
| Racist Symbols | |
| Claims to not be Racist | |
| Christian Nationalism | |
| Victimization | |
| Great Replacement Theory | |
| Culture Wars | |
| International News Articles | |
| National News Articles | |
| Cultural Nationalism | |
| White Supremacy | |
| White Nationalism | |
| Alt-Right | |
| Mainstreaming | |
| Merchandise | Evolving Revenue Streams |
| Adjacent Platforms | |
| Clothing Apparel | |
| Klan Regalia | |
| Historical Memorabilia | |
| Homeware | |
| Translation Services | |
| Currency Converters |