Table 2.
Measurement model assessment.
| Constructs' Items | Outer loadings | CA | CR | AVE |
|---|---|---|---|---|
|
Time pressure [82,83] |
0.825 |
0.884 |
0.655 |
|
| TP1: “I think that the indicated time limit is very tight, and I probably won't be able to buy it.” | 0.838 | |||
| TP2: “When making buying decisions the indicated time limit makes me feel sick.” | 0.796 | |||
| TP3: “I feel that I do not have enough time for proper consideration.” | 0.798 | |||
| TP4: “I think that if I don't buy it immediately, I will regret it later.” |
0.804 |
|||
|
Quantity pressure [84,85] |
0.900 |
0.930 |
0.769 |
|
| QP1: “I think that if I don't rush to buy the product it will be sold out soon.” | 0.861 | |||
| QP2: “I think that the amount of available products will not be able to satisfy demand.” | 0.889 | |||
| QP3: “I feel that I must make a decision before the products are sold out.” | 0.889 | |||
| QP4: “I am worried about the number of products that are limited on the Shopee video platform.” |
0.870 |
|||
|
Economic benefits [66,86,87] |
0.776 |
0.848 |
0.528 |
|
| EB1: “This promotion has a huge impact on my purchasing plan and the discount is very attractive.” | 0.774 | |||
| EB2: “If I give up this chance, I will feel a self-inflicted loss.” | 0.677 | |||
| EB3: “Faced with discounted products I always want to buy without much thought.” | 0.668 | |||
| EB4: “I can get products at an affordable price on Shopee video.” | 0.735 | |||
| EB5: “Shopee video allows me to save money spent on buying products.” |
0.773 |
|||
|
Social influence [[88], [89], [90], [91], [92]] |
0.876 |
0.915 |
0.73 |
|
| SI1: “I find it useful to read online reviews.” | 0.821 | |||
| SI2: “If I find that many of my acquaintances purchase from a store on Shopee video, then I would be more willing also to make a purchase in that store.” | 0.888 | |||
| SI3: “My decision to purchase from a store in Shopee video because my friends do so, and I want to belong to them.” | 0.880 | |||
| SI4: “I choose to consider and accept product recommendations from others without any hesitation when deciding to purchase on Shopee video.” |
0.826 |
|||
|
Visual [66,93] |
0.883 |
0.919 |
0.74 |
|
| VS1: “The content shown on Shopee video is aesthetic, attractive, visually appealing and a visual treat.” | 0.853 | |||
| VS2: “I find the way Shopee video displays the product information is attractive.” | 0.853 | |||
| VS3: “I find the overall look and feel of Shopee video is visually appealing.” | 0.862 | |||
| VS4: “I like the visual appearances of Shopee video.” |
0.872 |
|||
|
Sound [93] |
0.929 |
0.949 |
0.824 |
|
| SO1: “The background sound used in store's videos on Shopee video is euphonic.” | 0.885 | |||
| SO2: “The background sound used in the store's videos on Shopee video is good.” | 0.921 | |||
| SO3: “The background sound used in store's videos on Shopee video is melodic.” | 0.911 | |||
| SO4: “The background sound used in store's videos on Shopee video is pleasant.” |
0.914 |
|||
|
Arousal [[94], [95], [96]] |
0.928 |
0.949 |
0.823 |
|
| AR1: “When I was shopping on Shopee video, I felt excited.” | 0.924 | |||
| AR2: “When I was shopping on Shopee video, I felt active.” | 0.902 | |||
| AR3: “When I was shopping on Shopee video, I felt aroused.” | 0.905 | |||
| AR4: “When I was shopping on Shopee video, I felt stimulated.” |
0.898 |
|||
|
Pleasure [[94], [95], [96]] |
0.915 |
0.94 |
0.798 |
|
| PL1: “When I was shopping on Shopee video, I felt happy.” | 0.879 | |||
| PL2: “When I was shopping on Shopee video, I felt pleased.” | 0.914 | |||
| PL3: “When I was shopping on Shopee video, I felt satisfied.” | 0.880 | |||
| PL4: “When I was shopping on Shopee video, I felt hopeful.” |
0.899 |
|||
|
Online Impulse Buying [62,85] |
0.905 |
0.933 |
0.778 |
|
| OIB1: “I usually buy products on Shopee video spontaneously.” | 0.895 | |||
| OIB2: “The products I bought on Shopee video are mostly unplanned.” | 0.902 | |||
| OIB3: “I bought a product on Shopee video that I did not initially want to buy.” | 0.865 | |||
| OIB4: “I sometimes cannot suppress the feeling of wanting to buy something online.” | 0.865 |