Table 3.

Summary of the most frequently cited codes identified within the ‘barriers’ theme, including sample quotations that illustrate the code

Barrier	Number of interviewees discussed	Sample quotations
Language barrier	4	“[we are now doing] a semi-structured interview with the translator in place because that’s what often is needed, there’s a communication barrier sometimes” ARI114
Lack of interest	3	“in the end to really get [the stakeholders] to see the value, when you talk about several relatively low TRLs [Technology Readiness Levels] they must have a certain passion to be actually be actively engaged” ARI114
Time pressures	3	“But then contacting [the farmers] again after the show – nothing. It’s kind of like that was their free time, in a way, they’re happy to chat, but once they go back to the farm, you know, especially in season…” ARI123