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. 2024 Jun 6;6:56. Originally published 2023 Sep 14. [Version 2] doi: 10.12688/hrbopenres.13776.2

Table 3. Advantages and disadvantages of using technology in the RCT recruitment process.

Medium Advantages Disadvantages
Overall Use of Technology •  Can be less resource-intensive
•  Allows more targeted recruitment on a
larger scale
•  Preferable to face-to-face contact in
certain contexts
•  Participants may still want to meet in person
•  Requires IT skills of both participant and
researcher
•  Data security considerations
•  Issue of representativeness
Phone Calls •  Quick, direct way to contact potential
participants and check their status in
the ‘sign-up process’
•  More personal
•  Requires initial contact by other means be it
clinical or otherwise
Emails •  Can attach relevant documents (e.g.
information leaflets)
•  Cheap, fast
•  Allows reminders to be sent
•  Recipient has more agency about when
to engage with the information
•  Less personal and thus easier to ignore
•  Cold-emailing tends to be less successful than
when a relationship has been established/a
gatekeeper is used
•  Requires more IT skills than traditional phone
calls or post
Post •  May be preferable to participants who
like to physically read information on
paper
•  Less frequently used nowadays, especially for
younger people. Many unfamiliar with going
to post office
•  Relatively cheap
•  Slower
Videoconferencing •  Most effectively simulates a face-to-face
meeting
•  Platforms are of variable quality
•  Some IT skills required
Social Media •  Quick and cheap
•  Allows widespread communication to
large numbers of people
•  Specific social media sites can be
utilised according to demographics
desired
•  Needs to be shared by those with larger
following to reach required participants
•  Can be too widespread, difficult to reach
specific populations
•  May exclude certain cohorts e.g., older people
who may be less engaged with social media
•  Less room for information – character limits
etc.
•  Can be considered less credible in some cases
Mailing Lists •  Allows researcher to target a very
specific desired population
•  Those signed up are more likely to be
interested in research
•  Require trust/relationship with a relevant body
to allow access to mailing list
Participant Recruitment
Websites
•  Monetary incentives are provided for
participants
•  Can recruit large numbers in short
space of time
•  Expensive for researchers and create
disadvantage among researchers who cannot
afford to use them