Table 3. Advantages and disadvantages of using technology in the RCT recruitment process.
Medium | Advantages | Disadvantages |
---|---|---|
Overall Use of Technology | • Can be less resource-intensive
• Allows more targeted recruitment on a larger scale • Preferable to face-to-face contact in certain contexts |
• Participants may still want to meet in person
• Requires IT skills of both participant and researcher • Data security considerations • Issue of representativeness |
Phone Calls | • Quick, direct way to contact potential
participants and check their status in the ‘sign-up process’ • More personal |
• Requires initial contact by other means be it
clinical or otherwise |
Emails | • Can attach relevant documents (e.g.
information leaflets) • Cheap, fast • Allows reminders to be sent • Recipient has more agency about when to engage with the information |
• Less personal and thus easier to ignore
• Cold-emailing tends to be less successful than when a relationship has been established/a gatekeeper is used • Requires more IT skills than traditional phone calls or post |
Post | • May be preferable to participants who
like to physically read information on paper |
• Less frequently used nowadays, especially for
younger people. Many unfamiliar with going to post office • Relatively cheap • Slower |
Videoconferencing | • Most effectively simulates a face-to-face
meeting |
• Platforms are of variable quality
• Some IT skills required |
Social Media | • Quick and cheap
• Allows widespread communication to large numbers of people • Specific social media sites can be utilised according to demographics desired |
• Needs to be shared by those with larger
following to reach required participants • Can be too widespread, difficult to reach specific populations • May exclude certain cohorts e.g., older people who may be less engaged with social media • Less room for information – character limits etc. • Can be considered less credible in some cases |
Mailing Lists | • Allows researcher to target a very
specific desired population • Those signed up are more likely to be interested in research |
• Require trust/relationship with a relevant body
to allow access to mailing list |
Participant Recruitment
Websites |
• Monetary incentives are provided for
participants • Can recruit large numbers in short space of time |
• Expensive for researchers and create
disadvantage among researchers who cannot afford to use them |