Table 4.
Demographic characteristics.
| Characteristic | Frequency (N = 252) | Percentage (%) | |
|---|---|---|---|
| Gender | Male | 159 | 63.1 |
| Female | 93 | 36.9 | |
| Work experience | <3 yrs. | 22 | 8.7 |
| 3–5 yrs. | 134 | 53.2 | |
| 5–10 yrs. | 59 | 23.4 | |
| 10–15 yrs. | 26 | 10.3 | |
| >15 yrs. | 11 | 4.4 | |
| Job position | Junior manager | 36 | 14.3 |
| Mid-level manager | 144 | 57.1 | |
| Senior manager | 67 | 26.6 | |
| Other | 5 | 2.0 | |
| Firm size | Self-employed | 17 | 6.7 |
| 2-10 employees | 20 | 7.9 | |
| 11-50 employees | 36 | 14.3 | |
| 51-100 employees | 71 | 28.2 | |
| 101-500 employees | 72 | 28.6 | |
| 501-1000 employees | 26 | 10.3 | |
| Over 1000 employees | 10 | 4.0 | |
| AI-CRM use experience | <6 months | 26 | 10.3 |
| 6–12 months | 129 | 51.2 | |
| 1–2 yrs. | 82 | 32.5 | |
| >2 yrs. | 15 | 6.0 | |
| Industry type | Service firm | 147 | 58.3 |
| Manufacturing firm | 105 | 41.7 | |