Table 2.
Exposure to Advertisements by the Current Smokers of Two Rounds of the Global Adult Tobacco Survey, India
| Demographic characteristics | Exposure to advertisements | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Current daily Cigarette smoker (n=2949) | Current daily SLT users (n=12721) | |||||||||
| None | Low | Moderate | High | p-value | None | Low | Moderate | High | p-value | |
| Overall | 2182 (71.2) | 425 (12.9) | 192 | 150 (7.1) | 10144 (77.1) | 1484 (11.8) | 709 (7.1) | 384 (4.0) | ||
| Gender | <0.001 | <0.001 | ||||||||
| Male | 70 | 13.2 | 9.3 | 7.4 | 73.8 | 12 | 9 | 5.3 | ||
| Female | 82.8 | 9.5 | 4.1 | 3.6 | 84.8 | 11.5 | 2.7 | 1.1 | ||
| Age groups (in years) | <0.001 | <0.001 | ||||||||
| 15-29 | 65.9 | 11 | 15.7 | 7.4 | 72.3 | 13.4 | 9.7 | 4.7 | ||
| 30-44 | 67.5 | 15.4 | 9.5 | 7.6 | 75.1 | 13 | 7.3 | 4.7 | ||
| 45-59 | 75.2 | 11.4 | 5.5 | 7.9 | 78.9 | 11.2 | 6.4 | 3.5 | ||
| > 60 | 80.4 | 12.3 | 3.5 | 3.8 | 83.9 | 8.8 | 4.7 | 2.7 | ||
| Residence | <0.001 | <0.001 | ||||||||
| Urban | 69.6 | 16.6 | 7.9 | 5.8 | 71.6 | 12.6 | 8.3 | 7.5 | ||
| Rural | 72.4 | 10.3 | 9.5 | 7.9 | 78.8 | 11.6 | 6.7 | 2.9 | ||