Table 2.
Follower number-based normalized metrics of measles-rubella (MR) vaccine content on TikTok stratified by unique sources (n=34)
| Source | Normalized likes |
Normalized comments |
Normalized saves |
Normalized shares |
|---|---|---|---|---|
| Mean±SD | Mean±SD | Mean±SD | Mean±SD | |
| TV/news website/journalist | 0.0208±0.0234 | 0.0051±0.0045 | 0.0045±0.0063 | 0.0055±0.0084 |
| Healthcare professional | 0.0047±0.0042 | 0.0009±0.0011 | 0.0006±0.0005 | 0.0007±0.0006 |
| Lay individual | 0.3801±0.6582 | 0.0451±0.0713 | 0.0903±0.1798 | 0.3167±0.6144 |
| p-valuea | 0.009 | 0.071 | 0.012 | 0.004 |
a
Analyzed using the Kruskal-Wallis test